Marketing in Social Media

Question: Write an research essay about the marketing in social media. Answer: Statement of the problem Due to the high amount of online hacking and lack of online security and protection data loss is considered one of the major issues in terms social marketing in different types of online social websites. Research objective and research questions The aims of this research are, The understand the threats faced by the marketing industry regarding social networking sites Evaluate the effectiveness of marketing in different social networking sites. The third aim is to discuss the different strategies adopted by the companies to capture the marketing domain in the social networking sites Highlight the future scope of marketing in the social networking sites. The research question regarding this study is given below, Is social marketing in the social networking sites are effective? What are the negative and positive sides of the social networking marketing? Methodology The researcher was associated with a logical format of Research Methodology. The researcher mainly opted for a Realism Research Philosophy for the Project work. Apart from this, the researcher was effectively entitled to Descriptive Research Design and Deductive Research Approach for conducting the study systematically. All the data related to the research study would gather the relevant information from valid primary and secondary sourced. The type of investigation followed by the researcher was mainly carried out in a descriptive format so that a comprehensive study can be allotted. The choice of research philosophy for this research topic was realism, and the study protocol was implemented to be a deductive format. The Realism Paradigm along with an efficient Deductive Reasoning Framework would help in testing the existing theories based on the empirical data, which would be obtained through the primary research data (peer reviewed journal articles, WebPages, and books). The researcher targeted in implementing a mixed research approach. This was based on Qualitative and Quantitative Research Study. The research strategy was based on the collection of Quantitative Data surveyed to 50 respondents. On the other hand, the qualitative research analysis would be subjected to various managers related to the context. Thus, based on the combined information of qualitative and quantitative analysis along with the support of primary research study, the researcher would be accustomed to a systematic and logical format for the study. Discussion Security and data loss is considered to be one of the major issues in case of marketing or social marketing. The online social network is considered to be modern eras largest forum for the purpose of communication across the globe (Aral et al. 2013). As a result, it is widely used for the marketing purposes as well by both the high and low magnitude organization (Wilkinson and Young 2013). However, due to the event of cyber crime, other online threats, the marketing platform is being damaged by great means. From this aspect, it is important to highlight the issues and factors which are giving rise to such issues and highlight the future prospect which will help us to overcome the current scenario (Boone 2013). Another thing, which is needed to be mentioned in the current context, is that this issue is considered to be serious because in todays world the information and technology industry is considered to be most growth oriented (Brennan 2014). References Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), pp.3-13. Boone, L. and Kurtz, D., 2013.Contemporary marketing. Cengage Learning. Brennan, R., 2014.Business-to-business Marketing(pp. 83-86). Springer New York. Wilkinson, I.F. and Young, L.C., 2013. The past and the future of business marketing theory.Industrial Marketing Management,42(3), pp.394-404.